you don’t want to do
your own social media…
so don’t.
Done-for-you content for personal brands whose founders would rather do anything else.
I make sure you say the right things to the right people.
Your business is successful and thriving.
Your socials? Not so much…
People are looking at your Insta
right now…
and deciding whether to get in touch or not.
Here's how it goes - A client of yours mentions you to a friend.
The friend does what everyone does: taps your name into Instagram before they tap it into an email.
And finds one of two things:
A last post from spring. Or…
A feed that's lovely but gives no clue what you actually do.
They don't know you're fully booked.
They don't know you're running a successful business.
They don’t know you’re incredible at your job.
They know what the profile tells them, and the profile isn't telling them much.
The person who'd have found you on their own? Same deal.
So they message the other recommendation who, quite frankly, is not as good as you.
👀
It’s not that you can’t do it…
it’s that you just don’t want to.
Clients to look after. Invoices to send.
A business to run.
And then, apparently, a design app to open, something to say, a photo that isn't a screenshot, a reel to cut and a caption to write. On a Sunday? No, thank you.
So it goes to the bottom of the list.
You could do it. You're perfectly capable.
You'd just rather do almost anything else, and the business gives you plenty “anything else.”
You're right that it needs doing.
You're just not the one who should be doing it.
sound familiar?
Your work has never been better. Your Instagram suggests otherwise.
Someone's asked if you're still taking clients, because they hadn't seen you post.
Your bio has a value word in it. Possibly three. None of them say what you do.
You've said "I just need to batch some content" out loud. You have not batched any content.
Invoicing has a system. Onboarding has a system. Content starts from a blank page every single time
You know exactly what your business stands for. None of it is on there.
The message exists.
It just lives in your head and your client calls, not on your profile.
I make sure your Instagram says the right things to the right people.
You go and do literally anything else.
I write it, design it, edit it and post it.
You just approve it.
You tell me what the business stands for and who it's for. I turn that into a profile that says it, every week, without you being involved.
No Canva.
No wondering what to post.
No Sunday scramble for a content plan.
Your profile says what you actually do.
A stranger gets it in six seconds.
Your socials keep going when you’re busy.
It keeps going while you're busy
Written, designed, edited, scheduled. Your profile stays current through the fortnight where you don't look up once.
You don’t have to dedicate any brain power to content.
What to post, what angle, what to say about it. Not a decision you make any more. You just read it and click “approved”.
You're a personal brand, so your face belongs on the account. A couple of hours a month at most, and I'll tell you exactly what to point the phone at and for how long. You never touch the editing, the design or the scheduling.
What "says the right things" actually means.
What a client gives me
Four things her business stands for, in her words:
I'm a couples therapist in Bristol. I work with couples who aren't in crisis exactly, they're just not really talking to each other any more and they've noticed.
You don't need to be on the edge of divorce to see someone. Most couples wait far too long. If you'd go to the dentist for a niggle you should be able to do this for a niggle too.
I'm not here to decide who's right. Nobody's right. We're here to work out what's going on underneath the argument you keep having about the dishwasher.
People think it's going to be an hour of being told off. Or that I'll take sides. Or that it means the relationship is failing. None of those.
What the profile says now
Name field: Hannah Rose · Couples Therapist Bristol
Bio: Couples therapy in Bristol. For couples who aren't in crisis. Just not really talking any more. I don't take sides and I won't tell you off. You don't have to wait until it's bad. Book a first session ↓
Pinned, top of the grid:
You don't need to be on the brink to come to therapy. Most couples wait two years. You'd go to the dentist for a niggle. If you've both noticed you're not really talking any more, that's enough of a reason. That's the whole bar.
The dishwasher isn't about the dishwasher. What the small argument you keep having is actually about. No advice. Just naming it.
Hannah, to camera, thirty seconds. What a first session is, what it isn't, and the two things she will never do in one. The fear, dealt with before they've messaged.
You’ve done the hard bit already.
You know it. Your clients know it.
Your Instagram just hasn't caught up... yet.
You know exactly what you stand for. Your clients could recite it.
It just hasn't made it to Instagram, because that would involve Instagram.
So you give me the four lines that matter, in whatever order they come out. I make the profile say them, every week, in a dozen different ways, to the person who needs to hear them.
Background in linguistics, which is a long word for knowing which words to cut.
The practice is deliberately small. A handful of clients, so each one gets an actual brain on it rather than a template with their logo on.
3 steps
APPLYWe deliver advisory and implementation services in strategy, operations, marketing, and technology.
CHATWe calculate fees based on scope, complexity, and projected resources, then present a transparent proposal.
OUT OF YOUR HEAD & ONTO YOUR GRIDEngagements range from two weeks for focused audits to several months for comprehensive transformation.
For personal brands that are great at the job and bad at posting about it.
WHO IS THIS FOR
Coaches, consultants, photographers, designers, therapists, creatives. People whose business is them. Established, busy, running on referrals, and clear on what they stand for. Just not on Instagram.
NOT FOR YOU IF…
anyone chasing virality. Ten thousand followers by Friday, a reel that "does numbers", the algorithm as a personality. That's a different sport and I don't own the kit. I'll tell you so on the call rather than take your money. (You will like me more for it, eventually.)
Also not for anyone who'd rather stay behind a logo. People buy from people. Faceless brands need a different kind of help. Possibly a mascot.
your next 10 posts…
Ten posts your profile should have. Free. Personalised and written for your business.
You answer four quick questions about your business, I read your answers and write you a list of ten posts your Instagram should have. Each one tailored to your business with clear instructions on how to execute them.
what my clients say
is your instagram working for you?
The person who’d be running it all…
Hi, I'm Nina. I've been a bit obsessed with how people say things for as long as I can remember, which is how I ended up doing Modern Languages at Cambridge, and then in Spain, where I've now been for thirteen years and show no signs of leaving.
For a long time that obsession went into writing textbooks, making sure I get a point across as clearly as possible. Now I do the same, but the textbook is your instagram.
I should warn you that I like a plan and I like things done quickly, and my tolerance for overcomplicating stuff is dangerously low. I like to find the easiest, quickest and most efficient way for the both of us.
I'm also a mum, so I know exactly what running a business in the gaps looks like, and that some of the gaps are four minutes long. It's why you'll never get content homework from me. You've already got a full set of hats on, and not one of them says "Instagram".
And that thing people say, "do what you love and you'll never work a day in your life"? I don't buy it. Work is still work. But it can be a good time, and I make sure it is: a decent playlist on, a joke snuck into a caption, the odd team call that turns into a dance party for no reason. If we're doing this every week, it might as well be fun.
Three languages, two speeds (fast and faster), one sense of humour, zero tolerance for generic marketing speak and AI posters.
I keep the client list small on purpose. Four or five at a time. Enough to know whose dog is called what. Not so many I'd have to write it down.
quick answers
-
Yes, and here's how. You give me what you stand for and who it's for, I write from that, and nothing goes out until you've read it and said yes. If you'd never say it, it doesn't get posted.
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Three things, all small. Approve the ideas and the words first, so nothing gets designed that you wouldn't say. Then approve the finished visuals. Between the two, maybe about 20 minutes a month. And film a bit: a couple of hours, on your phone, with me telling you exactly what to point it at. That's it.
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I get it! Finding the right fit can be tricky. With me, it’s about open communication, understanding your brand inside and out. I value honesty and direct feedback (with respect, of course!) – I’m not here to take things personally, but to make your life easier and your business run smoother. It’s not just about checking boxes - I’m here to be a partner who’s fully invested in helping you succeed.
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No. I can make your profile say the right things to the right people, every week, which is what actually gets you booked. Viral is a different sport and I don't own the kit.
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I know. It's the main reason people are nervous about this, and it's fair. The difference is where it starts: not from a template, from what you'd say on a first call. And you see every word before it goes anywhere.
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I mainly use email, Slack, and WhatsApp for updates and quick questions. We can also do check-ins via Zoom to make sure everything is running smoothly.
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Then you say so, and I change it. There's a round of changes on the ideas and another on the finished posts. In practice it's rarely the whole thing, usually one line that isn't quite you. That's what the approval step is for.
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You need the version of it that referrals check. Someone's been sent your name and they're looking at your profile right now, deciding. Instagram's job isn't to find you clients. It's to not lose the ones who are already on their way.
Get in touch
Roses are red,
your last post was spring.
You’re brilliant in person.
Your grid says nothing.
So hand me the login,
go do something fun.
I’ll make it say what you’d say.
Then consider it done.
